Manufacturing was once the pinnacle of the American industrial machine. The term “Made In America” had a certain luster to it that has dissipated through the years. And although that prestige is starting to return for the “Made In America” brand there is still the pressing matter of unemployment and the need for more plastics manufacturing employees. During my [...]
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Since I’ve left PolyPak America it is obviously a little more difficult for me to keep in touch and “in the know” of the plastics industry. Instead of hearing about what is going on every day, I’ve had to be a bit more proactive in finding out the latest news and trends for plastics, polyethylene, polybags, etc. Luckily, I [...]
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In addition to being an Account Executive at PolyPak America I am also the Digital Marketing Manager. This means that I am responsible for the general direction of PolyPak America’s online media, content, and presence alongside the Director of Sales & Marketing. You’ll find PolyPak on the major social networking sites such as Facebook, YouTube, and [...]
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LinkedIn: What Is It And How Do “Connections” Work? LinkedIn is the “business social network” and is geared to provide social networking with a more professional twist. User profiles, instead of drunken pictures and what someone had for lunch, include current and past job titles, industries, publications, networking groups, and every aspect of someones professional [...]
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There are many ways to build your client base. Advertising and marketing, networking or cold calling, even direct mailings. But none are as effective or prosperous as referrals from personal introductions. After all, people buy from people they like. And believe it or not, referrals and introductions are easier to get then you might think. All [...]
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Networking Like A Pro If you take a moment and think about it, we’ve all done some form of networking before. Whether we’ve accompanied someone to an event full of strangers, attended a chamber or industry function, or even attended a function hosted by our own employer. We all have some form of networking experience. [...]
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